Layout work for BMW’s “Sustainability on the way” campaign.
BMW is known for high quality cars that are fun to drive. A more unknown aspect of BMW is the advanced sustainability thinking, an increasingly interesting aspect when choosing car. This campaign tell about factories driven by wind and water, radically reduced CO2-emissions, the use of recycled and renewable materials, and sheep grazing outside production plants, just to mention a few of the interesting facts that makes BMW the most sustainable car manufacturer in Dow Jones Sustainability Index – for the ninth year out of the last ten years.
